1,000 Athletes Committed to a Greater Legacy Beyond the Game
Apply Below to be Considered to Join The 1,000.


We aim to help 1,000 athletes find their greater legacy beyond the game. We believe that it takes just 1,000 athletes committed to their own greater legacy beyond their profession to noticeably change the world and shift the culture in sports.


Do you qualify to join the most impactful team in the world? It comes down to your passion and commitment to making a difference in the world, and a clear understanding of your greater legacy beyond the game. Let us help you get there.

>>> Apply Now <<<

WHY BE 1 OF 1000?

"This is the most powerful community of athletes in the world."

The Goal: Build a Strong Lasting Legacy Both on and Off the Playing Surface.


  • A Life of Greater Purpose
  • To Join the Most Impactful Community of People in Our Generation
  • Join the "Inner Circle" of Vetted and Entrusted Athlete Advisers. You're Always Protected by the Best in their Industries Who Are Looking Out for Your Best Interests.
    • Legal, Financial, Branding, Transitioning, Moving, Business, & More
  • Involve Your Family
  • Find Further Fulfillment
  • Make a Visual Impact on Other Peoples Lives
  • To Solve Global Issues as a Group
  • Secret Lifetime Member Only Perks, Gear, Retreats, and more
  • Exclusive Members Only Lifetime VIP "Pass"
  • Easier Career Transition When the Time Comes
  • Receive Aid in Your Cause from 999 Other Athletes
  • Find Your Passion Beyond the Game
  • Access to Coaching Programs
  • First Dibs on Annual Athlete Masterminds
  • Increase in Personal Brand Value
    • Bringing More Value to Endorsement and Sponsorship Opportunities Creating Longevity Beyond Your Playing Days
  • and more...


  1. Apply Below
  2. We Review the Application
  3. Schedule a 20 Minute Consultation if Applicant Qualifies
  4. Work Directly with Legacy Navigation Expert, Kyle Mauch, to Discover Your Transformational Greater Legacy
  5. Acceptance for 1 Year to The 1000 Upon Successful Completion Once You Have a Clear Vision of Your Greater Purpose Beyond the Game


The Evolution of Athletes Brand
  • March 16th, 2012: The first shirt was sold.
  • August 22nd, 2012: Our first online store was built.
  • May 21st, 2013: We committed to making a difference as athletes, and became Athletes Brand.
Since then, over 800 pro athletes vowed to use their platforms to make a difference in the world with Athletes Brand.
  • July 25th, 2018: The mission was refined. The goal was set to reach 10,000,000 athletes to make giving back become as much a part of the game, as the game itself.
The plan is to help 1,000 athletes discover their greater legacy beyond the game. 1,000 athletes understanding their true legacy will impact millions of athletes worldwide to follow suit.
    • Today: The journey to find each of our own greater legacies is underway. We won't stop until 10,000,000 athletes are giving back and we're no longer needed.