Athletes Brand is a family... because we, as athletes, are a family. An odd bunch, but a family. Only athletes can understand what we do and why we do it. We have a certain bond with one another that's unmatchable and has no barrier of sport. But an even deeper bond within our own sport. Baseball players are one of a kind, but people can always tell us apart from other athletes when in the same room with other athletes. We're birds of a feather, and in it together. From your teammates, to opponents, to coaches, parents, significant other, fans and umps. Rep the feather with pride, and welcome to the family.