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Yasmani Grandal Campaign Recap (June '17): Bailey #B4B

September 14, 2017

Yasmani Grandal Campaign Recap (June '17): Bailey #B4B

Campaign Overview

Yasmani Grandal (aka Yaz) of the Los Angeles Dodgers and his wife Heather co-designed the #B4B t-shirt to benefit the Leukemia & Lymphoma Society (LLS) and a dear friend named Bailey, who had recently been diagnosed with stage 4 non-Hodgkin's lymphoma. The campaign ran for two weeks (6/19-7/3) and raised $2,550 for LLS, surpassing the campaign's goal of $2,000. More than 1.2 million people in the United States are living with, or in remission from, leukemia, lymphoma or myeloma.

 

Limited quantities available for purchase

One of the coolest parts of the campaign came well after the campaign in early August, when Bailey was able to take in a Dodgers game when they were in town taking on the Arizona Diamondbacks. Bailey was welcomed by a number of Dodgers players, and one coach in particular showed appreciation for her spirit and continued fight.

Campaign Awesomeness: Bailey & Manager Dave Roberts

 

The campaign saw great support elsewhere too, with several Dodgers players seen wearing their shirts. Dodgers sports reporter Jaime Maggio even got in on the action!

Julio Urias

 

 Cody Bellinger on MLB Network

Manager Dave Roberts & Bailey

Grant Dayton

 

Franklin Gutierrez

 

Jaime Maggio

 

Random Act of Light: Rafael & Yaz

The campaign also enjoyed great support from the LLS, who helped organize a Random Act of Light. Per their site, "Random Acts of Light is a movement to bring light to people dealing with a blood cancer and who are feeling overwhelmed in the darkness that can come with a cancer diagnosis.

 

  

What are Leukemia & Lymphoma?

Leukemia is cancer of the blood or bone marrow (which produces blood cells), while lymphoma is a cancer of the lymph nodes. Myeloma, another form of blood cancer, is a cancer of the plasma cells. More than 1.2 million people in the United States are living with, or in remission from, leukemia, lymphoma or myeloma. Great strides have been made in blood cancer research and treatment, as evidenced from the graph below (via LLS).

 

Articles and Publications

Dodger Blue - SOP & Yaz campaign (5/5/17)

Think Blue LA - Yasmani launch (6/19/17)

Dodgers Nation (6/28/17)

 

To find out more about the Leukemia & Lymphoma Society or to donate directly to the 501(c)3 charity, please visit http://www.lls.org/



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