The Story Behind the 50% Sale
5 Years ago I launched Athletes Brand. Our first Black Friday, I ran a 50% off the entire store sale... and that sale almost put us out of business. We sold out of everything... but sold everything for less than it cost to make. I regrouped, made more inventory, and never did that sale again to say the least. But, 5 years later, Athletes Brand is still here! So to celebrate our 5th Holiday Shopping year and our 5 year Anniversary, I wanted to run that RIDICULOUS 50% OFF SALE again and put everything that we have in our warehouse, old, and new, on the website as part of the sale. Thank you so much for helping make Athletes Brand what it is today and being a part of athletes changing the world for the better. Here's to 5 more years! Unless this sale bites me in the butt again. - Kyle Mauch, Founder of Athletes Brand
